Welcome to the Topic “5 Compelling Reasons Why Corporate Explainer Videos Are So Popular in the UK”

Using video content may help you improve your brand identification in a variety of ways. However, animated explainer films have emerged as a highly intriguing and useful trend in recent years. This has been made possible by the quick progress of animation software, which has undoubtedly opened up the field of explainer video creation.

As it turns out, explainer video creation will have a synergistic impact on your other marketing strategies, such as social media, email, blog posts, SEO, and so on. A lot of recent data demonstrate the general advantages of employing video content to strengthen your brand identification.

In other words, employing explainer videos for the company is clearly advantageous. Now, let’s take a look at five reasons why you should consider using an animated explainer film to boost your brand’s visibility.

Corporate Explainer Videos Showcase Your Brand’s Personality

A business explainer film is an excellent approach for viewers to see your brand’s personality. Whether you use animated characters or human people, explainer films captivate your audience and help you to portray your brand’s overall identity in a unique manner.

Unlike text or a basic speech with pictures, explainer films allow you to personalize your organization. They give an interesting introduction to your product or service. More significantly, they help you to establish a connection with prospective consumers. And they establish the groundwork for trust and credibility. Both of which are essential components of any B2B or B2C connection.

In addition to exhibiting your brand’s personality, corporate explainer movies allow you to describe your product or service in simple terms. This is because, rather than merely telling viewers what a product does or how it works, you can demonstrate them. You may also demonstrate what makes your organization special.

Corporate Explainer Videos Keep Your Audience Involved

In comparison to practically all other marketing techniques, corporate explainer films are effective in capturing people’s attention. Furthermore, they hold your audience’s interest. More importantly, they work. According to one poll performed by Video Rascal, 85 percent of customers were more inclined to buy a product if they viewed an associated explanation video.

So, how can corporate explainer films keep your viewers’ attention? Use compelling images, motion, music, animation and/or live actors and voiceovers to deliver a clear and succinct tale about your product or service. Whether you’re teaching viewers how to do something or how a product works, the goal is a “clear and simple” narrative. It is often completed in under 90 seconds. Explainer videos excel at communicating your narrative in a short period of time.

Make a Statement

You must stand out if you want to be more than just another John Doe on the internet. Nowadays, anybody with an Internet connection can create a basic but attractive website. In this regard, an animated explainer film may lend a touch of professionalism to your brand. The rationale for this is simple: it demonstrates that you’ve put time and money into generating this content.

Explainer videos with animation will also bring some creativity to your pitch. They may help you stand out from the sea of online competitors by displaying a distinct value offer. As a result, the more memorable your video is, the more likely your clients will remember your brand and select you over your competition.

Corporate Explainer Videos Can Be Used Almost Anywhere

Many companies believe that their corporate explainer film is intended to be utilized on their website. While it may be utilized on the site, the beauty of an explainer video is that it can be used almost everywhere. It all relies on your marketing strategy and goals.

A business explainer film may be posted on a variety of social media platforms. For example, if your business has a Facebook, LinkedIn, or Twitter page, just pin the video to the top of your company profile to provide prospective visitors with an introduction to your firm and what it has to offer. Alternatively, you may include product and service introduction films in your social media feeds. If you have a YouTube channel, you may publish your video there and connect it to your other social media profiles.

Remember, it doesn’t have to end there. At trade exhibitions, for example, you may utilize an explainer film to describe how a given product works. It will draw attention to your booth and interest the viewer. You may also display a video that offers an overview of your organization and get the same outcomes. Furthermore, you may share the explainer video with potential customers by linking to it in emails, calendar invites, and a variety of other marketing activities.

Explainer films demonstrate the brand’s culture and personality.

The most typical challenge that most digital marketing professionals face is expressing the brand value via goods. “Brand is an abstract term,” commented one of our consumers. That is why firms struggle to portray brand culture and personality. While other forms may be more static, explainer videos enable you to make the most of certain types of interaction.

Explainer videos include several characters that may interact with one another or have a fun attitude that helps them to comprehend the information delivered in the video content. This implies that visual storytelling may be quite helpful in expressing to your audience what makes your brand exceptional!

Takeaway

The data don’t lie, as they say. As you can see, there are a lot of compelling reasons why animated explainer movies need to be a component of the process you use to increase consumers’ knowledge of your business. It’s a widespread fallacy that making these kinds of movies is difficult, labour- and resource-intensive, and time-consuming.

In point of fact, you may collaborate with a number of different graphic design businesses that provide services in motion graphic design, and you won’t have to worry about it for a single second. You cannot, however, overlook the importance of using video content in the promotion and growth of your business.

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